shimself
Member of DD Central
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Post by shimself on Mar 20, 2018 10:08:53 GMT
The home page top right now has a button with the legend "borrow from us"
Um, I think a borrower would infer that they were being invited to borrow from Assetz Capital Ltd, whereas they are in fact borrowing from us meaning us the lenders, ordinary people, the borrowers next door neighbour so to speak, as opposed to us the faceless financial institution.
1 I'd like borrowers to be clear from the off as to who they would be letting down if they failed to repay 2 It's not accurate
Unless of course Assetz would care to become one of us by having skin in the game ie co-investing, that would be great.
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dc848
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Post by dc848 on Mar 20, 2018 11:03:57 GMT
Borrow from "Our Investors" doesnt seem to gel though, does it?
What should it be then, bearing in mind its merely a portal for potential borrowers?
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littleoldlady
Member of DD Central
Running down all platforms due to age
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Post by littleoldlady on Mar 20, 2018 11:15:39 GMT
Borrow from "Our Investors" doesnt seem to gel though, does it? What should it be then, bearing in mind its merely a portal for potential borrowers? Borrow via us? Or just get rid of the green box all together.
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cb25
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Post by cb25 on Mar 20, 2018 11:23:27 GMT
Clicking "borrow from us" gets you to www.assetzcapital.co.uk/borrow/ which includes the text "Take your business to the next level with loans from Assetz Capital" Again, not clear to borrowers who they're borrowing from, though doubt they care as long as they get the money at a rate they like. Compare that to "Investing with us An investment with Assetz Capital is an investment in peer-to-peer loans. It's important that you understand how your money is used."
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Nomad
Member of DD Central
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Post by Nomad on Mar 20, 2018 13:17:36 GMT
The home page top right now has a button with the legend "borrow from us" Um, I think a borrower would infer that they were being invited to borrow from Assetz Capital Ltd, whereas they are in fact borrowing from us meaning us the lenders, ordinary people, the borrowers next door neighbour so to speak, as opposed to us the faceless financial institution. Not all their funding comes from "us lenders, ordinary people" - link
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