tonyr
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Post by tonyr on May 6, 2015 21:37:16 GMT
At last I just saw a (normally annoying) banner ad for Assetz Capital (I've seen FC for years). I've always thought that AC have a great product for those that can put a little time in (which is less than other p2p sites) and could reasonably attack the market for those that don't want to put time in (the ISA/deposit account killer) but until now I'd never seen the annoying googleAds on pages I was browsing.
AC now have money from Seedrs, it would be good to see some of that spent on a marketing campaign to draw more investors in and drive growth.
Has that just happened or am I delusional?
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bugs4me
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Post by bugs4me on May 6, 2015 22:15:01 GMT
At last I just saw a (normally annoying) banner ad for Assetz Capital (I've seen FC for years). I've always thought that AC have a great product for those that can put a little time in (which is less than other p2p sites) and could reasonably attack the market for those that don't want to put time in (the ISA/deposit account killer) but until now I'd never seen the annoying googleAds on pages I was browsing. AC now have money from Seedrs, it would be good to see some of that spent on a marketing campaign to draw more investors in and drive growth. Has that just happened or am I delusional? No you're not delusional but surely AC has got the cart before the horse. They need to be in a position to offer the expected deal flow (to retail lenders) which was predicted several weeks ago. That is a presumption on my part about deal flow to retail lenders as they didn't specifically state it would be for us 'normals' - for all I know the deal flow has materialised but not around here. If they succeed in drawing in investors and they are unable to invest then they simply go elsewhere and rarely revisit.
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sl75
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Post by sl75 on May 6, 2015 23:13:22 GMT
Unfortunately, just like FC, those banner adverts appear to be very carefully targeted - at their EXISTING customers!
(it seems to be a general feature of this kind of "targeted" advertising - I've lost count of the number of times I see banner adverts for a company just after I've visited their website and bought their product or used their service...)
It seems pointless to pay for your existing customers to be able to click through to get back to your site, when you could be targeting the adverts at people who are not YET customers - there must be a good reason for it, as so many companies seem intent on doing it now. I guess that's one reason I'm not in marketing...
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mikes1531
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Post by mikes1531 on May 7, 2015 3:32:25 GMT
AC now have money from Seedrs, it would be good to see some of that spent on a marketing campaign to draw more investors in and drive growth. Has that just happened or am I delusional? No you're not delusional but surely AC has got the cart before the horse. They need to be in a position to offer the expected deal flow (to retail lenders) which was predicted several weeks ago. That is a presumption on my part about deal flow to retail lenders as they didn't specifically state it would be for us 'normals' - for all I know the deal flow has materialised but not around here. If they succeed in drawing in investors and they are unable to invest then they simply go elsewhere and rarely revisit. Just because we already have enough invested in the loans still now available doesn't mean a newly-arrived investor won't find something to invest in. The biggest problem, IMHO, is the lack of availability for anyone who likes the GEIA idea. Unfortunately, just like FC, those banner adverts appear to be very carefully targeted - at their EXISTING customers! It seems pointless to pay for your existing customers to be able to click through to get back to your site, when you could be targeting the adverts at people who are not YET customers - there must be a good reason for it, as so many companies seem intent on doing it now. I guess that's one reason I'm not in marketing... I agree that the adverts do seem to be missing the target much of the time, but is that because that's where the companies are aiming? I suspect it's more likely to be a shortcoming of the Google advert targeting model, and that's the exposure that Google clients get -- whether they want it or not!
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bigfoot12
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Post by bigfoot12 on May 7, 2015 7:50:36 GMT
That is a presumption on my part about deal flow to retail lenders as they didn't specifically state it would be for us 'normals' - for all I know the deal flow has materialised but not around here. If you look at AltFi numbers, unless I am very wrong it looks like your suspicions are well founded. I have just started a new thread p2pindependentforum.com/post/47249/thread.
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mg
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Post by mg on May 18, 2015 12:24:27 GMT
Yes looks like it. They just had a successful equity crowdfunding round on Seedrs. I think AC will really take off once p2p is accepted onto ISAs.
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Post by Deleted on May 18, 2015 12:56:17 GMT
Well that have got a shiny new front page on their website, but nothing on the other side. Ss I suggested some months ago, the whole Equity thing and doing deals with HSBC, new marketing team and the Yanks has distracted them from their knitting, still no invoice factoring etc etc. I think it will take another 2 months to it all settle down and start motoring again. When it does it will be at the lower interest rates you would expect of FC (8%) as that is what you need to be a bigger company. Time to go on holiday I think
ISA is not the issue, there is tonnes of Institutional money sat out there looking for 8% which is getting there first.
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tonyr
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Post by tonyr on May 18, 2015 20:28:59 GMT
Well that have got a shiny new front page on their website, but nothing on the other side. Ss I suggested some months ago, the whole Equity thing and doing deals with HSBC, new marketing team and the Yanks has distracted them from their knitting, still no invoice factoring etc etc. I think it will take another 2 months to it all settle down and start motoring again. When it does it will be at the lower interest rates you would expect of FC (8%) as that is what you need to be a bigger company. Time to go on holiday I think ISA is not the issue, there is tonnes of Institutional money sat out there looking for 8% which is getting there first. I'm not going to harp on about risk and reward, I guess this board has head enough of me doing that. I thought that getting SIPP money into P2P was going to be huge, I guess I was wrong on that (but I've put my money where my mouth is). I think that ISA money will be much bigger (fewer HNWI hoops to jump through) but I could be equally wrong. I have no idea at what rate invoice factoring will be offered, so I've no idea as to whether it'll be big for AC. I agree with you that there's lots of money looking for 8% - I'm still amazed (and as a soon to be shareholder maybe out of pocket) that AC haven't grown faster. Do we have firm month-to-month numbers on AC growth?
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mikes1531
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Post by mikes1531 on May 18, 2015 22:51:01 GMT
I agree with you that there's lots of money looking for 8% ... Probably -- but surely that 8% would be after adjusting for defaults. As a result, I'd still expect the rates showing on loans to be in the 10+% range. Or am I misunderstanding something?
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Post by Deleted on May 19, 2015 8:36:23 GMT
Yes, post costs and defaults
At 10+ you could be right, I just have a feeling that the arrival of the Institutions, the Equity and the need to grow the business will force AC into the lower and larger market that operates at 8% to the lender. Hey, I hope I'm wrong.
However my evidence is FC which has shown a marked movement from A+ 10% to A+ 8% in the last 3 months as it tips over into using more Institutional money and has driven me out of lending there.
1 ) I see it as simple, if you want to be a big portal with tight margins (which will come eventually) you have to offer great rates to borrowers, to offer great rates to borrowers you have to give lower rates to lenders.
2 ) If you want to operate a small portal with good margins you have to pick a differentiation model and offer special rates for special loans to people who cannot get into the mass market and so you can offer better rates (and sometimes worse risks) to lenders.
When this settles out in 5 years time you will see a bunch of big boys at 6-8% with general contracts and a bunch of small boys at 12% with very tight asset backed contracts.
But, as I say, I hope I'm wrong, but I'm not betting on it.
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