Exit from QAA account investments queued. (AC)

I just read the shareholder update on Seedrs. Assetz seems to paint a relatively rosy picture in the update. Obviously read with grains of salt.

It does not take a marketer or customer relationship genius to work out that Assetz could have handled this investment queuing announcement and rollout way better. Basically its a rude choice with my money. HNW just annouced something a little similar I guess, but with way more care and consideration for the customer. It could have been done.

I will always give credit when due, Assetz are still alive. Apparently a good chunk of my money with them is still earning, and I've not lost any.

But they have have messed around with my ISA - negative points.

The other thing that gets me is the citing of retail investors being some sort of issue for these companies. We really are not, we provide liquidity, we don't wield power with our credit post investment (like corporate players), and all it takes for any business to do this right is actually understand their market and make sure the model fits accordingly.

The model should include catering for retail transaction friction, small amounts, not overburdening support, keeping consumer choices simple, and working out where retail investors see real value.

Someone above mentioned LP being a tiddler - I don't think they will be for long. It's a seriously strong model, packaged up in an unmessy and structured fashion, with a clear mandate and with limited consumer choice which still results in seeing your cash accrue every day. It's tidy enough that I think they might well be acquired by someone. Which in turn, might be bad news for account holders, but fair play, excellent product.

Assetz had too many choices and became too fussy and articulate. Focus on giving lenders interest, and giving borrowers loans. Don't erode the edges of this basic principle; and when the market prevents this basic function, inform and be collegial, don't be knee jerk.