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Post by supernumerary on Jun 10, 2017 9:52:15 GMT
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SteveT
Member of DD Central
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Post by SteveT on Jun 10, 2017 10:16:03 GMT
Despite raspberries blown already in other thread(s), this looks to me (with my old Marketing Director hat on) like a very well-targeted investment in building name recognition and brand awareness, with all sorts of opportunities for year-round PR activity too, given Lendy's local connection. Cowes Week generates huge exposure in the yachting world (globally, not just UK-wide) and you only have to look at other recent financial services title sponsors (Skandia, Aberdeen Asset Mgmt) to understand the demographic attraction, spanning both borrowers and lenders. Cowes struggled to sign up a sponsor at all last year, eventually persuading Aberdeen to continue for a further year. Given this is a "last minute" announcement by the organisers in terms of the 2017 regatta, I suspect Lendy managed to negotiate a very good price for the certainty of a 3 year deal! Question is, Paul64 , will there be fireworks this year and will there be a Lendy marquee / boat to watch them from?!  |
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Post by GSV3MIaC on Jun 10, 2017 12:37:32 GMT
And what freebies are on offer to Lendy's main suppliers (i.e. US)?
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mary
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Post by mary on Jun 10, 2017 14:36:04 GMT
And what freebies are on offer to Lendy's main suppliers (i.e. US)? I think most lenders would prefer a donation to the PF to a freebie!
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mosaic
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Post by mosaic on Jun 10, 2017 16:12:38 GMT
It would be nice to see that Paul64 and Lendy actually gave a t*** about their existing customers with a timely update or at least an email apologising. Fat chance. |
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oldgrumpy
Member of DD Central
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Post by oldgrumpy on Jun 10, 2017 16:14:53 GMT
What's the betting that when it does come creative-writing guru Paul will tell us all about the election, and naff all else.
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ozboy
Member of DD Central
Mine's a Large One! (Snigger, snigger .......)
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Post by ozboy on Jun 10, 2017 16:23:24 GMT
It would be nice to see that Paul64 and Lendy actually gave a t*** about their existing customers with a timely update or at least an email apologising. Fat chance. I think we're allowed to say "toss" mosaic, assuming you mean "toss", or maybe there's a new rude word since my navvy days?!! 
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Post by Paul64 on Jun 10, 2017 16:25:29 GMT
It would be nice to see that Paul64 and Lendy actually gave a t*** about their existing customers with a timely update or at least an email apologising. Fat chance. I think we're allowed to say "toss" mosaic, assuming you mean "toss", or maybe there's a new rude word since my navvy days?!! Hi there, not sure what you are referring to Mosaic. Message me please. Thx. P
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Post by Paul64 on Jun 10, 2017 16:30:14 GMT
Despite raspberries blown already in other thread(s), this looks to me (with my old Marketing Director hat on) like a very well-targeted investment in building name recognition and brand awareness, with all sorts of opportunities for year-round PR activity too, given Lendy's local connection. Cowes Week generates huge exposure in the yachting world (globally, not just UK-wide) and you only have to look at other recent financial services title sponsors (Skandia, Aberdeen Asset Mgmt) to understand the demographic attraction, spanning both borrowers and lenders. Cowes struggled to sign up a sponsor at all last year, eventually persuading Aberdeen to continue for a further year. Given this is a "last minute" announcement by the organisers in terms of the 2017 regatta, I suspect Lendy managed to negotiate a very good price for the certainty of a 3 year deal! Question is, Paul64 , will there be fireworks this year and will there be a Lendy marquee / boat to watch them from?! Hi SteveT, now that would be telling. You'll just have to wait and see. Do drop in on us though. Would be great to meet members of the forum. Paul
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Post by Paul64 on Jun 10, 2017 16:31:41 GMT
What's the betting that when it does come creative-writing guru Paul will tell us all about the election, and naff all else. I wouldn't want to let you down now oldgrumpy.
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moist
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Post by moist on Jun 10, 2017 17:16:19 GMT
Well Paul, I am available......and happy.
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will
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Post by will on Jun 10, 2017 17:19:41 GMT
Well Paul, I am available......and happy. and moist?
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elliotn
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Post by elliotn on Jun 11, 2017 1:11:54 GMT
It would be nice to see that Paul64 and Lendy actually gave a t*** about their existing customers with a timely update or at least an email apologising. Fat chance. I think we're allowed to say "toss" mosaic, assuming you mean "toss", or maybe there's a new rude word since my navvy days?!! tw** might be a fit, although a to** seems more apposite.
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ozboy
Member of DD Central
Mine's a Large One! (Snigger, snigger .......)
Posts: 3,168
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Post by ozboy on Jun 11, 2017 13:30:50 GMT
I think we're allowed to say "toss" mosaic, assuming you mean "toss", or maybe there's a new rude word since my navvy days?!! tw** might be a fit, although a to** seems more apposite. I also noted a few weeks back that "arse" now seems acceptable. 
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GeorgeT
Member of DD Central
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Post by GeorgeT on Jun 11, 2017 15:23:23 GMT
tw** might be a fit, although a to** seems more apposite. I also noted a few weeks back that "arse" now seems acceptable. Is it? That's useful information. I'll bear that in mind the next time the chilly man questions my investment strategy
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